Wednesday, May 7, 2008

josh - males surf brand

I am going to pick surfing as my subculture, mainy because i worked in a surf store for a year and a half. And although I know nothing about surfing I have sent he trends, advertisements and promotions for this type of sub culture.
I am going to be appealing to the male audience from the age group of 15-25.
I want this to be challenging so I am going to choose winter, although the surfing has stopped for most the fashion side of things only gets better.
I will be borrowing from the trends of the street, high fashion ideas.
My designs might incorporate the ideas of environmental issues in the artworks but as a main theme I’m not going to incorporate it.

Young, trendy, stylish, attractive, pre designed – to help any guy dress well, standout, creative, many influences, ,smart, classy.


Because the influences will be from all around the world mainly Europe and USA, I want to be able to bring these influences to Australia.
Heavily televised advertising, magazines - monster children, teen vogue, etc.
And also selling the products in surf stores like City Beach.

Swede, BANG, tredn, trend, tone, tunnel, BEATS, mags, BIG BELLY, long legs, skinnies, SMEX, try hard, Clubbins,

Similar brands are out there although, most trends of today are all the same, my brand will be different because it is taking the trends in city, street, classy wear and putting it into the surf community.

City trends is the aspiring theme.

Leilani; Girls snowboarding brand

=The brand I am design is for a Children’s Snowboarding Label.
=I would classify it more as girl-friendly than girly - as it is not in the stereotypical sense, girly. Its funky, fashionable clothing made for girls, by girls.
=clothing design for snowboarding, but not limited to, can wear at other times.
=Its pretty, its cute, but its not just that. Its clothing that mothers don’t have to worry about, its looking beautiful [not sexy] without sacrificing comfort and warmth.
= Girls only
= 4 to 12 years approx
= Products would include: Jackets, Ugg boots, Shoes, Snowboards, Snowboard acessories, shirts, dresses, hoodies, beanies, jewellery, gloves, scarves, stickers, ect.
= Materials: The actual snowboard gear would be made from thick, warm, furry materials for lining and edging, coupled with water-resistant outer layers so that mothers don’t have to worry about their kids getting cold. The rest would be made from heavy cottons, denim, ect.
= Words to describe: Girl-friendly, Fluffy, Interesting, Cute, Wearable, warm, furry, comfortable, functional, fabulous
= Promotions : Something like discounts off clothing and jewellery when you buy a snowboard, stickers with the logo and cool sayings given out with purchases over like $30 or something…
= Colour Palette : Pastels mainly, and a range of pinks, greens, whites, purples, black, and also a little silver and gold.
= Possible Names: Eskimo, Marshmallow, Cinnamon, Crème, Ikimo, Caramel, Hot chocolate, Pitter Patter, Ruff & Tumbles, Sarabi, Sachi [joy], Toasty, Kiri, Tawhiri [whirlwind]
= Influences: I had trouble finding many snowboard brands specifically for girls or children, many make stuff for them but its quite generalised. Spice, I found to be the most relevant brand in the snowboard industry, that I could find at least. It’s a womens snowboard brand. Outside that would be clothing brands like Seed, Moppit, Guess, The north Face, Southpole, G-Unit, BabyPhat
=Method of selling: retail stores, but also over the internet.