Wednesday, May 7, 2008

josh - males surf brand

I am going to pick surfing as my subculture, mainy because i worked in a surf store for a year and a half. And although I know nothing about surfing I have sent he trends, advertisements and promotions for this type of sub culture.
I am going to be appealing to the male audience from the age group of 15-25.
I want this to be challenging so I am going to choose winter, although the surfing has stopped for most the fashion side of things only gets better.
I will be borrowing from the trends of the street, high fashion ideas.
My designs might incorporate the ideas of environmental issues in the artworks but as a main theme I’m not going to incorporate it.

Young, trendy, stylish, attractive, pre designed – to help any guy dress well, standout, creative, many influences, ,smart, classy.


Because the influences will be from all around the world mainly Europe and USA, I want to be able to bring these influences to Australia.
Heavily televised advertising, magazines - monster children, teen vogue, etc.
And also selling the products in surf stores like City Beach.

Swede, BANG, tredn, trend, tone, tunnel, BEATS, mags, BIG BELLY, long legs, skinnies, SMEX, try hard, Clubbins,

Similar brands are out there although, most trends of today are all the same, my brand will be different because it is taking the trends in city, street, classy wear and putting it into the surf community.

City trends is the aspiring theme.

Leilani; Girls snowboarding brand

=The brand I am design is for a Children’s Snowboarding Label.
=I would classify it more as girl-friendly than girly - as it is not in the stereotypical sense, girly. Its funky, fashionable clothing made for girls, by girls.
=clothing design for snowboarding, but not limited to, can wear at other times.
=Its pretty, its cute, but its not just that. Its clothing that mothers don’t have to worry about, its looking beautiful [not sexy] without sacrificing comfort and warmth.
= Girls only
= 4 to 12 years approx
= Products would include: Jackets, Ugg boots, Shoes, Snowboards, Snowboard acessories, shirts, dresses, hoodies, beanies, jewellery, gloves, scarves, stickers, ect.
= Materials: The actual snowboard gear would be made from thick, warm, furry materials for lining and edging, coupled with water-resistant outer layers so that mothers don’t have to worry about their kids getting cold. The rest would be made from heavy cottons, denim, ect.
= Words to describe: Girl-friendly, Fluffy, Interesting, Cute, Wearable, warm, furry, comfortable, functional, fabulous
= Promotions : Something like discounts off clothing and jewellery when you buy a snowboard, stickers with the logo and cool sayings given out with purchases over like $30 or something…
= Colour Palette : Pastels mainly, and a range of pinks, greens, whites, purples, black, and also a little silver and gold.
= Possible Names: Eskimo, Marshmallow, Cinnamon, Crème, Ikimo, Caramel, Hot chocolate, Pitter Patter, Ruff & Tumbles, Sarabi, Sachi [joy], Toasty, Kiri, Tawhiri [whirlwind]
= Influences: I had trouble finding many snowboard brands specifically for girls or children, many make stuff for them but its quite generalised. Spice, I found to be the most relevant brand in the snowboard industry, that I could find at least. It’s a womens snowboard brand. Outside that would be clothing brands like Seed, Moppit, Guess, The north Face, Southpole, G-Unit, BabyPhat
=Method of selling: retail stores, but also over the internet.

Wednesday, April 30, 2008


“Softcore Snowboards” is a snowboarding brand based in the Swiss alps that is strictly snowboarding. They don’t sell skis or bobsleds or anything of the sort so their snowboards are the best possible quality because it is their only focus. “insert name here” caters for all ages, as there is no specific age group that snowboarding focuses on. Snowboarding is also not a gender specific sport so “insert name here” caters for both genders as well.

The main focus of “Softcore snowboards” is their snowboard designs, but they focus on other aspects of the snowboarding experience as well, clothing, goggles, clamps etc.

“softcore snowboards” caters for all seasons because they ship their products internationally and it is always snow season somewhere in the world.

The snowboard designs range from your typical “fresh” mountain look with cool colours etc, that you would usually see on snowboards, but also does designs that you would expect to see on skateboard etc. “softcore snowboards” offers a custom board service, where they will make a board to the specifications of the customer, thus giving the company a wide range of art styles.

The brand uses a wide range of colors from the gneric snowboard cool “apine colors” such as light blues whites and greens. To more sharpr colors such as black, rich purple etc.

Some words that may describe the brand include but is not limited to:

Some names that may be used for the brand may include, but is not limited to:
-Softcore snowbards.
-Spatulation snowboards.
-mountain fresh
-Mountain essence
-Gear of the gods
-snowy mc bandit
-generically placed words

Jamie: Surf, Skate, Snow Design.

Jamie Peters: Skate Surf Snow, Brand.

For my brand I have decided to go with a skate brand. For my brand I will be trying to appeal to the teenage, onwards, skate boarders, who like the hardcore skate scene. The age group that I will be targeting is the 13- onwards. For my brand I will kick off in the summer months, as this is when skateboarding is at its most popular. My brand will be influenced by the rock and roll music scene, great art works, and a bad ass attitude. The brand wont really follow in the climate friendly attitude, as this sought of defeats the brands soul. Though to as where the products get made and produced their will be a lot of concideration, i.e. no sweat shops, nd good quality product. Another branch that the brand will look into, is helping the general community by promoting the re-building of dodge skate parks and etc.

Ten descriptive words that I could associate to the brand would be, fast, loud, smooth, cut-throat, aggressive, aggressive, flooky, all rounded bad ass, out there and destructive. For this brand the colour scheme I have thought of is to follow in is the basic colours, as in blacks, whites, reds, blues and maybe a few lesser others. The brands distribution is in the beginning will be through local skateboarding outlets along the coast, and then begin to sponcer local competitions and other events. The brand will also begin a small dedicated sponcership of skaters. This will greatly help with the promotion of the brand.

Seeing as the brand will be heavily influenced by its cultures the brand name is going to be essential in reflecting what the brand is about.
Some possible names are:
- Top Hat Ninja
- Skull cap
- Outcast
- Buccaneer
- Maps
- Cutthroat
- Jolly Rodgers
- Headless
- Decap
- Mutant
- Skull crackers
- Dabloum
- Cartrige 88
- Blown skull
- Arse Cobra
- Blood Skull
- Dezy Fang
- Fandangle
- 665 neighbour of the beast
- PB&T (pledged to pleasure booze and Treasure)

The style influences for the brand will be dark, disturbing, funny random, rock and skeletons. The brand will aspire to the dark arts theme, as in “Nightmare before Christmas”, Robert Williams, Pushead, M.C. Escher, etc. the brand will be defined by the art style, as in the design and products.


Surf Skate Snow Design
The brand ENDangered will focus on the of the environment and the protection of animals and depict this in their design
The subculture that I will be directing to is surfing pro and non-pro.
Target market is male & female.
Age group would be 16 to 45.
Seasons: All seasons
For the designs I would use animal textures like skin fur teeth from sharks tigers elephants lions snake etc and the tree leaf nuts to print on broad shorts t shirts bags hats surfboards etc
Political or social awareness, environment, Animal protection Globed Warming
Creative sun planet moon wind water Earth, environment, fresh, clean, natural, animal, textures, recycle packaging
Colour palette: black & white or logo and all colours for designs
Styles: pop art surrealism cubism abstraction mix media
Geographical distribution = world wide
Method of selling: retail outlets around Australia and Internet mail order for overseas
Method of promotion is that it is donation 10% of profits to charity: develop your own charity for the animals and environment. The promotion of the sexy designs via sexy models and looking good is not about stuffing the environment and killing animals for the production of products. Environmentally save dyes’ used for printing products, recycled packaging.
Possible names for surf brands and my brand focus =Wash, monsters, waterform, extinct, flow, spray, serpent, ripple, Triassic, dinosaurs, animalsurf, surfanimal envirosurf, level, salt, 10meters, animal

Monday, April 28, 2008


The Essence of Oracle is based on the love and obsession of the ocean and its constant state of change. It is all about inclusion and positivity and is deply connected with the idea of facilitating the dreams of the youth. Music and art are the common threads that bring this brand all together. Oracle will be passionate about freedom of expression and the individual voice.

Welcome to Oracle's world – imagine the possibilities.


-surfing: Pro and no pro level

-Target market - male and female 12-60
-Season: All the seasons.

-Run design exibition and competitions every year with 2d and even 3d disigns, encouraging creativity. Some of the stuff showed at the exibitions might be sold or kept as limited collection.

-Limited print T-shirts and dinamite accessories.

- For the graphic I will absorb all the ideas from all my surroundings and transforming them in visual interpretation supported by sensitivity and immagination.
Oracle will be influenced even by skate, extreme sports , movies, street art and art in general.
It is not concerned with political issues.

-Keywords for this brand : Creative, immaginative, open minded defiant,exclusive, freaky, silly, weird, misterious,horror.

-Colour palette : black and white

The oracle products will be distributed firstly in Australia and Italy and than throughout the internet by the Oracle web site.

style: surrealism

Brainstormed names:Freak show,nonsense,beyond,namesis,oracle,The oracle effect, morphic mind.

Wednesday, April 23, 2008

ALEC: all i want for christmas...


+ + Made by bodyboarders for bodyboarders

+ + Limited prints

+ + Oversized Tees

+ + Fitted Tees

+ + Skinny shorts, skinnier jeans

+ + Mod cut shirts

+ + Oestrogen and testosterone accessories

+ + Blur the line between ‘surf’ clothing and high end street fashion

+ + Move away from traditional ‘surf’ style prints

+ + Labels and related paraphernalia will be made from objects washed ashore

+ + Explore and express creativity of young bodyboarders

+ + Run T-shirt design competitions


+ + Male and female

+ + 12 to funky grandmas and grandpas

+ + Encompass all seasons (winter/summer collections)

+ + No political push

+ + Push for clean coasts an underlying value ‘destroy dancefloors not dunes

+ + Support local coastal care units around the country


+ + Fun, environmental, exclusive, quality, up to date, up late, recycled, creative, power chords, face melting, acid wash, tubes, barrels, pits, the ocean, wolf, lion, eagle, exposed reef, Ha-Ha, ???

+ + Shades of black white and grey + coloured prints

+ + Sold firstly at local markets where bodyboarding is popular: Gold Coast, Ballina, Port Macquarie, Newcastle, Wollongong, South coast NSW + Capitol cities

+ + Also sold in bodyboard stores and fashion boutiques

+ + Promotion will encompass; rider sponsorship, club night sponsorship, Instore promotions, throwing wild parties where everyone gets free gear, word of mouth, stickers everywhere


+ + Influences from near and far: bodyboarding, street fashion, graphic design, cartoons, the 80s, old computer games, pirates, glam rock, uevo goth, indie rock, underground electro club, mods, surrealism, optical illusions, impossible triangle etc, M C Esher, Dada art movement, the undo key, robots, nights on the town, music festivals, first dates, first kisses, (probably a zillion more that I can’t think of now)

+ + Possible brand names: All I want for Christmas, Destroy Dancefloors not Dunes, Whales Breakfast, Lost and found, Flotsam Jetsam, Undo key, 17 and ripping, Ocean Potion, Kaleidoscope, Ocean foetus…

+ + Plastic people, VU, I am none, Grand flavour, Ksubi, Corpus, One teaspoon, The Cassette society, American apparel, Levis, Cheap Monday, Nudie jeans, Ben Sherman, Arvust, Insight, Line, Bonds….

+ + This brand is similar to the above mentioned brands in terms of looks and quality but has three major differences that will set it apart in the market place:

§ A push for coastal preservation.

§ Regular T-shirt design competitions, encouraging creativity.

§ Releasing mind bogglingly overpriced, limited print T-shirts as well as stock T-shirts at rock bottom prices, and everything in between