-Skimboarding, casual non-pro level.
-Target market - male 16-30.
-Summer be the choice of season.
-'Twill borrow graphic styles from street art/ graffiti, the big colorful
wall pieces and productions by artists DMOTE, LOOMIT, SNARL and NEXT. A definite
influence from surf design will appear too.
- Break Wind is concerned with shore and drain litter because thats where sea
trash pollution starts.
-Break Wind is not concerned with political issues.
keywords for this brand - HUMOROUS, DEFIANT, GOOD-NATURED, BRIGHT,
YOUTHFUL, GRINNING, SILLY, POST-MODERN, ACTIVE, LAUGHING.
-Colour palette, Pantone 165 C (orange), Pantone 2935 C (blue), white, Pantone Hexachrome Yellow C, Pantone 265 C (Purple), Pantone 222 C (Maroon), black.
-Distributed throughout Hawaii local stores, cafes, beach shops in small increments.
Aims to expand to Australia, some parts of Europe (the good parts).
-Break Wind sponsors clean-up teams who wear its clothing and sweep beaches and streets of rubbish.
Name thunks - O'NUTT, SKIZZIM, MIKS, THE BURN, SCAMBOARDA, CONC, THE SHEIK,
SHREAK, BREAK WIND, SKIGGY, CHEAP SHAT, SERIAL SKILL, SLICKSTREEM, DR. BEAF,
HAGGARD, BEACH MONKEY, BUFFS, THE, JEESE, ULTRAMAGNETIC FRUJUICER JIMMY.
My brand is similar to a European brand called Tango which advertised cheeky stuff and spawned general confusion in the pommy public. 'Tis satirical, postmodern in image, humorous, and differs easily from other sport brands in that it is not so freakin hardcore serious.
Influences branch across street art pieces, Mambo, Robert Crumb, Big Daddy Roth in the cartoony wacky styles of yore.
Themes go for the floral Hawaiian touch, a little. Yet preserves its own individualism.
Twill be bigger than Jesus.